Cerema
Project Brief: Promotional In-Office/Store Imagery for Cerema
Objective: Our objective was to develop compelling and visually engaging promotional display material for Cerema's offices, enhancing their brand presence and creating a welcoming environment for their clients and employees.
Collaboration: SCA collaborated closely with Cerema to understand their brand values and messaging. This partnership allowed us to create promotional imagery that not only aligns with their existing brand identity but also elevates it.
Approach:
Understanding the Brand: We started by immersing ourselves in Cerema's brand ethos. This involved detailed discussions and workshops to grasp the core values and aesthetic preferences that define Cerema. Our goal was to ensure that the promotional imagery would resonate with their target audience and reflect the company's identity accurately.
Design Concept: Inspired by Cerema's commitment to innovation and excellence, we developed a design concept that is both modern and sophisticated. We focused on creating visuals that are clean, professional, and reflective of Cerema's industry leadership.
Visual Elements: The imagery incorporates Cerema's color palette and typography, ensuring consistency across all promotional materials. We used high-quality visuals that depict the dynamic nature of Cerema's work, emphasizing their expertise and dedication to their field.
Implementation: The promotional display materials were designed to be versatile, fitting seamlessly into various office spaces. We ensured that the imagery could be easily adapted for different formats, from wall posters to digital displays, providing a cohesive look throughout Cerema's offices.
Impact: The new promotional imagery not only enhances the aesthetic appeal of Cerema's office spaces but also reinforces their brand message. It creates an inviting and professional atmosphere, making a positive impression on visitors and fostering a sense of pride among employees.
By collaborating with Cerema, we successfully developed promotional materials that are not only visually appealing but also strategically aligned with their brand objectives. The result is a set of imagery that stands out and effectively communicates Cerema's commitment to excellence and innovation.