Boitulera logo and business card design
Project Brief: Logo and Business Card Design for Boitulera Baking & Catering Company
Objective: Our objective was to create a clear, bold, and instantly recognizable logo and business card design for Boitulera Baking & Catering Company. We aimed to ensure that the brand name and services stand out prominently, while also conveying the essence of the brand through thoughtful design elements and color choices.
Project Overview:
Client Background: Boitulera Baking & Catering Company is a dynamic business that specializes in providing high-quality baking and catering services. Their offerings range from delicious baked goods to comprehensive catering solutions for events. Our task was to design a logo and business card that reflect their professionalism and the quality of their services, while also making a strong visual impact.
Design Philosophy: We believe that a logo should immediately communicate the brand’s identity and offerings. For Boitulera Baking & Catering Company, our design philosophy was to create a straightforward yet striking logo that highlights the brand name and services, complemented by a business card that reinforces the brand’s visual identity through contrast and color cohesion.
Creative Process:
Discovery and Research: Our process began with understanding the client’s vision, target audience, and brand values. We also researched competitors in the baking and catering industry to identify design elements that would make Boitulera stand out.
Concept Development: Based on our research, we developed several logo concepts that emphasized clarity and boldness. We aimed to create a design that is easily readable and instantly communicates what the company does. We experimented with different fonts, iconography, and color schemes to find the best combination.
Logo Design Execution: We selected a big, bold font for the brand name to ensure it is the focal point of the logo. Directly beneath the brand name, we included a concise description of the services offered. To further emphasize the brand’s identity, we incorporated relevant icons that symbolize baking and catering. The color palette was carefully chosen, with a subdued deep maroon on a cream-yellow background, creating a warm and inviting feel. The entire design was encapsulated within an oval shape, guiding the viewer’s eyes to the center.
Business Card Design: For the business card, we took a contrast-led approach. The front of the card features the logo prominently in the center, set against a deep maroon background. This bold placement ensures that the brand name is the first thing noticed. On the back of the card, we placed the contact information on a white background, using the deep maroon color for the text to maintain consistency and readability. This contrast not only draws attention but also ensures that the information is clear and accessible.
Client Collaboration and Feedback: Throughout the design process, we worked closely with Boitulera Baking & Catering Company, incorporating their feedback to refine the designs. This collaborative approach ensured that the final products met their expectations and aligned with their brand vision.
Finalization and Implementation: After finalizing the logo and business card designs, we provided various formats and versions suitable for different uses, from digital to print. We also offered guidelines for consistent application of the logo across various brand materials.