Project Brief: Logo Design for Amo Kgoro’s Fitness and Lifestyle Brand AMOK

Objective: Our objective is to create a simple, recognizable, and impactful logo for fitness enthusiast Amo Kgoro’s brand, AMOK. The aim is to help her audience easily identify and connect with her content amidst the vast sea of content on Instagram.

Design Philosophy: We believe that a logo should be a visual representation of the brand’s core values and personality. For AMOK, our design philosophy centered around creating a logo that is both dynamic and approachable, reflecting Amo’s energetic and motivating persona.

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