Sydwalt Business Profile Design
Project Brief: Business Profile Design for Sydwalt Engineering Firm (2019/2020)
Objective: Our objective was to design a visually engaging and informative business profile for Sydwalt, an engineering firm, for the years 2019/2020. The goal was to create a design that not only showcases the firm's capabilities and achievements but also enhances readability and guides the viewer’s eye through the content seamlessly.
Project Overview:
Design Philosophy: We believe that a business profile should be both informative and visually engaging. For Sydwalt, our design philosophy focused on integrating subtle visual elements that highlight the content of each page and ensure a cohesive flow from headings to paragraphs. The octagon shape, derived from Sydwalt’s logo, was a key design element that we incorporated throughout the profile to maintain brand consistency and enhance visual interest.
Creative Process:
Discovery and Research: Our process began with a comprehensive understanding of Sydwalt’s brand values, mission, and key achievements. We reviewed their previous business profiles and gathered insights on the specific content and messaging they wanted to highlight for 2019/2020.
Concept Development: Based on our research, we brainstormed and sketched multiple design concepts. The primary focus was on creating a layout that subtly integrates relevant images and guides the reader’s eye from the page headings to the paragraphs. We explored various ways to incorporate the octagon shape into the design to reinforce brand identity.
Design Execution: After selecting the most promising concept, we refined and executed the design. The business profile features a clean and modern layout with strategic image integration that subtly highlights the content of each page. The octagon shape is used in various ways, such as background patterns, section dividers, and bullet points, to maintain visual consistency and interest.
Visual Elements and Layout: The design employs a balanced use of white space, images, and text to create a clean and readable layout. Each page is designed to guide the reader’s eye naturally from the headings to the paragraphs, ensuring that the content is easily digestible. The color scheme and typography are chosen to reflect the professional and technical nature of Sydwalt’s work.
Client Collaboration and Feedback: Throughout the design process, we worked closely with Sydwalt’s team, incorporating their feedback to refine the design. This collaborative approach ensured that the final business profile aligned with their vision and effectively represented their brand.
Finalization and Application: After finalizing the design, we prepared the business profile for both digital and print formats. We ensured that the design maintained its impact and readability across all formats, providing Sydwalt with a versatile and professional business profile.
Highlights:
Subtle Image Integration: The design subtly integrates relevant images to highlight the content of each page without overwhelming the reader. This approach enhances visual interest while maintaining a clean and professional look.
Guided Readability: The layout is designed to guide the reader’s eye naturally from the headings to the paragraphs, ensuring that the content is easily readable and engaging.
Brand Consistency: The incorporation of the octagon shape from Sydwalt’s logo throughout the design reinforces brand identity and adds a unique visual element that ties the entire profile together.