skin renos logo design and packaging mock up
Project Brief: Logo and Mock Packaging Design for Skin Renos
Objective: Our objective was to create a logo and mock packaging design for Skin Renos that are simple, refreshing, and visually appealing. The designs needed to stand out across various applications while directly communicating the brand’s essence and values.
Project Overview:
Design Philosophy: We believe that a logo should be a clear and direct representation of a brand’s identity. For Skin Renos, our design philosophy centered on creating a logo that is not overly flashy but speaks directly to the brand’s commitment to natural ingredients and skincare. The packaging needed to complement the logo, maintaining a cohesive and attractive visual identity.
Creative Process:
Discovery and Research: Our process began with an in-depth exploration of Skin Renos’ brand values, product range, and target audience. We researched current trends in skincare branding and packaging to ensure our designs would be both relevant and distinctive.
Concept Development: Based on our research, we brainstormed and sketched several logo concepts. We aimed for a design that is simple and refreshing, focusing on natural elements to represent the brand’s use of pure ingredients. Various font styles and icons were explored to find the perfect balance.
Logo Design Execution: The chosen logo features a three-leaf icon, symbolizing the natural ingredients used in Skin Renos products. The leaves are stylized in a way that is clean and modern, with colors derived from the natural palette of the brand’s ingredients. The font is rounded and soft, complementing the iconography and conveying a sense of gentleness and care, essential qualities for a skincare brand.
Mock Packaging Design: For the packaging, we extended the visual language of the logo to create a cohesive design. The packaging uses the same color scheme as the logo, with a clean and minimalist layout. The three-leaf icon is prominently displayed, ensuring brand recognition. The packaging design includes clear, easy-to-read labels and descriptions, emphasizing the natural and effective qualities of the products.
Client Collaboration and Feedback: Throughout the design process, we worked closely with Skin Renos, incorporating their feedback to refine the designs. This collaborative approach ensured that the final products met their expectations and aligned with their brand vision.
Finalization and Adaptation: After finalizing the logo and mock packaging design, we prepared various formats and versions suitable for different uses, from digital to print. We also provided comprehensive brand guidelines to ensure consistent application of the logo and packaging elements across all brand materials.
Highlights:
Simple and Refreshing Design: The logo’s simple design is both refreshing and impactful, making it easy to recognize and remember. The three-leaf icon effectively communicates the brand’s commitment to natural ingredients.
Consistent Visual Identity: The packaging design extends the visual language of the logo, creating a cohesive and attractive brand presentation. The clean layout and natural colors enhance the product’s appeal to health-conscious consumers.
Clear and Effective Communication: The rounded and soft font style, along with the clear labels and descriptions on the packaging, ensures that the brand’s message is easily understood and appealing.
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