Sanctuary Global Sourcing logo design
Project Brief: Logo Design for Sanctuary Global Sourcing
Objective: Our objective was to create a visually engaging logo for Sanctuary Global Sourcing that incorporates a dual-meaning icon and represents the brand's global reach and dynamic nature. The design needed to be sharp and decisive, reflecting the company's vision and identity.
Project Overview:
Design Philosophy: We believe that a logo should be a powerful symbol that conveys multiple facets of a brand's identity. For Sanctuary Global Sourcing, our design philosophy focused on creating an icon that not only represents the company's initials but also illustrates the concept of movement and global connectivity. The font choice was crucial to emphasize the brand's decisiveness and professionalism.
Creative Process:
Discovery and Research: Our process began with a comprehensive understanding of Sanctuary Global Sourcing’s values, goals, and target market. We conducted market research to gather insights into industry trends and competitor branding, ensuring our design would stand out and resonate with the intended audience.
Concept Development: Based on our research, we brainstormed and sketched multiple logo concepts. Our primary goal was to develop an icon that served a dual purpose: representing both the 'S' in Sanctuary and Sourcing, and symbolizing movement and global reach. We explored various styles and iterations to find the perfect balance between symbolism and aesthetics.
Design Execution: After selecting the most promising concept, we refined the design to create a polished and professional logo. The chosen icon seamlessly blends the 'S' with dynamic lines that suggest movement and connectivity, encapsulating the global nature of the company. The font was carefully selected for its sharp, clean lines, which convey decisiveness and reliability.
Client Collaboration and Feedback: Throughout the design process, we maintained close communication with Sanctuary Global Sourcing, incorporating their feedback to refine the design. This collaborative approach ensured that the final logo aligned with their vision and accurately represented their brand identity.
Finalization and Application: After finalizing the logo design, we prepared various formats and versions for different applications, including digital media, print materials, and promotional items. We also provided brand guidelines to ensure consistent use of the logo across all platforms.
Highlights:
Dual-Meaning Icon: The logo’s icon cleverly incorporates the 'S' for Sanctuary and Sourcing while symbolizing movement and global connectivity, effectively capturing the essence of the brand.
Sharp and Decisive Font: The chosen font features sharp, clean lines that reflect the brand’s decisiveness and professional approach, reinforcing their identity as a reliable and efficient sourcing company.